First United Nations Global Road Safety Week
The First United Nations Global Road Safety Week took place in Austria from 23 - 29 April 2007 aiming at the realisation of the „Vision Zero – One week – No deaths in Road Traffic”.
KfV together with the Ministry of Transport, Innovation and Technology as well as many other institutions, associations and companies planned a range of activities to support this international event.
To make the Vision Zero come true, a main focus was put on consideration in road traffic - for others, for the family and for oneself. A special focus was put on young road users/young drivers, as traffic accidents are the main cause of deaths amongst 18 – 24 year olds in Austria.
The international slogan for the Week, "Road Safety is No Accident", underlined the fact that road safety does not happen by accident, but through the deliberate efforts on the part of many individuals and many sectors of society - governmental and nongovernmental alike.
In Austria every single day of the week was dedicated to a special target group respectively a special road safety topic.
Monday, April 23: Vision Zero – One week – No deaths in road traffic
Tuesday, April 24: Non - speeding Day
Wednesday, April 25: Children in Road Traffic Day
Thursday, April 26: Consideration Day
Friday, April 27: Pedestrians Day
Saturday and Sunday, April 28 and 29: Sober driving day
To generate ideas for new and effective Road Safety Initiatives all different kinds of organisations were invited to participate.
